Are you held up from growing your business because your competitors’ marketing is better than yours?
Do you think you aren’t attracting the right clients for your team because your marketing just isn’t up to scratch?
If you’re someone who loves getting into minutiae of things and you want to learn the step-by-step process of solidifying your marketing strategy as a fitness and health professional then DIY marketing is for you.
The number (and quality) of leads probably won’t be as high as our done for you service, but you’re more concerned with keeping costs low and learning about the fundamentals.
How Do They Work?
Our DIY marketing course show you how to concentrate on the areas that are most effective for your business.
That may be SEO (ranking in Google), recording and publishing videos to connect with your customer avatar (the people you really want to work with), or properly configure your email automation to develop trust with individuals and turn those into more “yesses” than “nooos”.
Who Are They For?
If you’ve not really done anything structured before in business then this is going to be your first step.
Before signing up to our done for you service, some owners want to “test” what we offer by taking a workshop or completing one of our course. We’re fine with that, and it will put you in a great place to concentrate on what you want to achieve.
Who Are They NOT For?
If you find yourself thinking about finally sorting out your email marketing or online presence to get something sorted, because… realistically… you never have time, then these aren’t going to be for you. If you’ve got numerous courses laying around not completed then you’re best to choose
Digital Course List
Dominating Google (SEO & Maps)
Want to be seen as THE health practitioner or personal training team in your local area? Showing up prominently in Google relies on search engine optimization through both organic results and maps listings.
People searching for a solution on Google have more motivation and intent behind their needs than someone you’re disturbing with an ad on Facebook.
You’ll find that they’ll convert a lot quicker than someone who has come from other sources where you’ve been putting in a lot of marketing and advertising efforts.
Google maps (which displays 3-5 GMB listings in its maps section) is where you can get a lot of leads from, but the Google My Business listing needs to be completed fully and there are a lot of different extras that most health practitioners and fitness professionals just simply don’t complete.
There are also organic listings: the 10 pages listed on the front page of Google. This is where SEO (search engine optimization) of your own business website comes in. There are hundreds of different factors that go into how Google ranks a website, and we show you how to get things best set up for maximum impact.
YouTube Videos & Marketing
Videos are huge (they have been for the last couple of years) and will continue to be so. There’s something quite intreguing about seeing the business owner speak to you while looking at the camera.
These videos can be a multitude of different styles, like face to camera, behind the scenes, in-action set (like classes or during a PT session, etc), instructional videos, and so on.
There are different foundational thoughts that need to go into thinking about angles, lighting and sound when you’re doing these, but you certainly don’t need expensive equipment to make them look professional.
Getting them ranked on YouTube (and possibly Google)? That’s a little bit more of a challenge, but with some of the right steps this can boost your online presence and start attracting those all important people to work with.
Websites, Content Marketing and Connecting with Prospects
Your business website is your home on the Internet. Yes, there’s the likes of Facebook pages, Instagram profiles and other platforms that you can have a presence on, but if you don’t have your own website then it’s like building your house on someone else’s land.
What if they close your page or account tomorrow? You’re done. It could take constant contacting them over a year to get something back.
Also, your website is a way to showcase your expertise and that of your team in the best light, as well as show that you are the professional team they should choose.
Engaging content on your site is a must too: the written words, style, colors and calls to action – as well as a multitude of other different things such as videos, buttons, and shapes and shading – all impact on who will let you know they are a person you should contact.
Conversion is all about getting someone to either click on the call button or complete a consultation form to start the process of becoming a client.
The impression you want to give people is that you are a professional and that there isn’t any other choice.
Facebook Ads & Google Ads
You’ve probably pressed that boost post button a few times and seen the likes come in or filled in all of the details in your Google account and seen your ad running on Google.
Sooooo happy.
Ego boosted? CHEK!
But there are lots of caveats.
The boost post button on Facebook is a good money maker for Zukerberg and it’s great for your ego, but it won’t see any real traction to your bottom line.
Similarly, if you push the publish button on your Google ads without geo-location restrictions then you can say bye bye to your budget in just a few days.
Learn how to laser-target your adverts so that potential clients have made the decision that it is you who they want to work with, and no one else.
Automation, Email Marketing & Conversion
Lead magnets, email lists and converting cold prospects into red-hot potential clients? That’s email marketing and automation for you.
It brings together all of the foundational processes of keeping in touch with a prospect or a potential client, as well as ensuring that at every stage they are at in the buying process that they are encouraged to take action.
Every had someone not show up to a consultation but not cancel either? Lots of times that’s down to you speaking to them one morning and then not following up with them in any way until the morning of their consultation.
The result?
You sat there twiddling your thumbs because they didn’t show up and are now ghosting you.
Take back control of your lead flow (and client retention!) and learn about why automation is crucial to the growth of your business.
Once the course dates are finalized this page will be updated.